Increase Your Book's Impact

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Increase Your Book's Impact

Overview of Resources

Increasing Discoverability: 101

Maximizing the discoverability of your book is essential to ensuring its reach, impact, and potential for citation—especially in the academic and professional publishing landscape. This process starts well before publication, with the strategic optimization of your book’s metadata (including title, subtitle, keywords, and subject categories) and cover design, all tailored for search engines, library systems, and major academic indexing platforms such as Web of Science, SCOPUS, and Google Scholar. Our team works closely with global distributors and indexing services to ensure your publication is accurately and prominently featured across key discovery systems. We also craft compelling book descriptions and topical highlights that not only inform, but also engage readers and librarians, increasing the likelihood of acquisition and citation.

Beyond technical integration, we empower authors to become active participants in their book’s promotion. From release through the critical 2–3-year post-publication window, we provide guidance on how to effectively share your work across your professional network and beyond. Since authors are the subject matter experts, their communities often include potential readers, collaborators, and citers who may never otherwise come across the book. Our outreach strategy includes SEO enhancements, personalized marketing emails, author spotlights, and inclusion in curated content for libraries and research institutions. The more visibility your book gains, the greater its potential for scholarly impact—making it more likely to be cited, discovered, and indexed at the highest level.

While distribution, metadata optimization, and indexing are foundational to discoverability, the most influential factor is you—the author. As a recognized expert in your field, you have access to a network of peers, colleagues, and followers who trust your voice and value your contributions. By actively sharing your book through social media, email campaigns, academic forums, conferences, and professional groups, you can spark organic interest and create a grassroots movement around your publication. This kind of author-driven visibility often leads to increased downloads, discussions, and ultimately, citations.

Higher citation impact not only reflects the relevance and value of your work—it can also play a crucial role in making your book eligible for indexing in top-tier academic databases like Web of Science™ and Scopus®. Our team is here to support you every step of the way, but the most powerful promotion comes from your authentic engagement with your community. When authors take an active role in their book’s journey, it significantly boosts the chances of reaching the right audience and making a lasting scholarly impact.

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Recommend to Your Library

Team up with your librarian to put your work at the fingertips of everyone at your institution.

Partnering with your institution’s library is one of the most direct and impactful steps you can take to increase your book’s visibility. Librarians play a critical role in curating the resources faculty and students rely on, but they often depend on faculty input when selecting specialized materials. As the subject matter expert, you are uniquely positioned to advocate for your book’s inclusion in your library’s collection. By recommending your publication and connecting us directly with your librarian, we can offer tailored acquisition options that support your work and expand its reach within your institution and beyond.

Why is this so important? Libraries are often the primary access point for researchers seeking authoritative content, and ensuring your book is available at your institution lays the foundation for broader academic engagement. When your research is accessible, it’s more likely to be read, cited, and built upon—enhancing both your citation impact and your eligibility for indexing in top academic databases like Web of Science™ and Scopus®. Your voice as an advocate for your own work is powerful; starting at your home institution can open doors to global scholarly recognition.

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Share Your Book With Colleagues

You see them almost every day – they should know about your book!

Don’t underestimate the power of your immediate academic circle—your colleagues, collaborators, and students are often the first and most influential advocates for your work. Sharing your book with those you interact with regularly can significantly boost its visibility, encourage peer usage, and lead to wider dissemination across departments, institutions, and research networks. Whether it’s through informal conversations, departmental emails, or faculty listservs, spreading the word about your publication can open doors to valuable citations, course adoptions, and even collaborative opportunities you may not have anticipated.

To take it a step further, we provide resources and support to help you promote your publication effectively, including professional discount codes for your colleagues and students, course adoption tools, and customizable outreach materials. By incorporating your book into classroom discussions, reading lists, or seminars, you lay the foundation for long-term engagement and citation—especially among emerging scholars. Every share, mention, or recommendation helps build momentum, extend your professional network, and elevate your book’s impact. These grassroots efforts not only contribute to citation growth and indexing opportunities but can also support your professional advancement, including tenure and research recognition within your field.

Promote Your Publication on Social Media

Are you active on social media?

Social media has become one of the most powerful tools for extending the reach of your publication beyond traditional academic channels. By sharing updates about your book—from early development to final release—you can engage a global audience of researchers, students, institutions, and professional organizations. Platforms like Twitter, LinkedIn, Instagram, and Facebook allow you to connect with communities who may not come across your work through standard academic discovery systems but who are actively looking for relevant, timely research.

To maximize your impact, tag relevant societies, organizations, and individuals who may have a vested interest in your topic, and tie your book’s themes to current events or trending conversations in your field. Share your cover image, press releases, author interviews, or videos to spark engagement and discussion. These small efforts can dramatically increase your book’s shelf life and visibility. And remember—when you tag your publisher or use relevant hashtags, your work can be amplified through additional networks, creating a ripple effect that boosts discoverability, citations, and long-term academic recognition.

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Communicate with Associations and Partnerships

Team up with organizations that are likely eager to have the exciting news of your work.

Your affiliations with professional associations, research societies, and academic partnerships are valuable channels for promoting your publication. These organizations are often enthusiastic about showcasing the accomplishments of their members and can serve as powerful amplifiers of your work. Sharing your book through newsletters, member spotlights, conference updates, or digital forums not only enhances your personal visibility but also helps advance the broader body of research in your field.

Leveraging these partnerships can significantly expand the reach of your book across disciplines and institutions. If you’d like additional support, we’re happy to work directly with these organizations to provide promotional materials or collaborate on tailored outreach strategies. By tapping into these established communities, you can ensure that your research reaches the professionals, scholars, and decision-makers most likely to engage with, cite, and build upon your work.

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Garner Book Reviews

No voice is heard louder or taken more seriously than a fellow expert in your field.

Endorsements from respected peers are among the most influential tools for increasing your book’s credibility and visibility. When experts in your field publicly recognize the value of your research, it not only affirms your work’s significance but also enhances its discoverability through search engine optimization (SEO) and increased engagement across academic networks. Inviting colleagues, collaborators, or thought leaders to review your book is a powerful way to signal to other researchers, librarians, and institutions that your publication is both credible and relevant.

We make the review process simple and accessible. If you know a scholar who would be interested in reviewing your title, we’ll gladly provide temporary e-access for evaluation. Once a positive review is submitted, we’ll feature it prominently on your book’s webpage, distribute it through our marketing and distribution channels, and share it across social media for broader visibility. These expert testimonials can have a lasting impact—not only raising the profile of your book but also helping to drive citations, institutional interest, and opportunities for further scholarly collaboration.

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Create a Video to Support Your Publication

No one understands your research as well as you do.

As the author, you are the most compelling voice to speak about your research—and video offers a powerful, personal way to connect with your audience. A short video can bring your publication to life, allowing you to share the motivations behind your work, the key questions it addresses, and its relevance to your field. Hearing directly from you adds authenticity and authority, making your research more relatable and memorable for potential readers, researchers, and educators.

Creating a video is simple and highly effective. Record yourself using a webcam or smartphone, then share the file with us along with any editing notes. We’ll take care of the rest—uploading the final video to our YouTube channel, embedding it on your book’s webpage, and distributing it through our global network of researchers, librarians, and partners. You’ll also be able to easily share the video across your own professional and social media networks, further boosting visibility and encouraging engagement.

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Increase Discoverability at a Conference or Event

These events create opportunities to start conversations about your innovative research.

Academic conferences and events offer invaluable opportunities to showcase your work directly to peers, researchers, and thought leaders in your field. Whether you're presenting, attending as a panelist, or leading a session, these settings provide a platform to spark conversations around your book, build visibility, and pave the way for future collaborations and citations. Being present and vocal about your research in these spaces reinforces your role as a contributor to your discipline and extends the life and reach of your publication.

To support your promotional efforts, we offer a range of customized materials designed specifically for conferences and events, including professional book brochures, special conference discount codes, high-quality cover images for display and digital use, and press releases to generate excitement before and after your presentation. We also encourage you to keep us updated on your participation so we can spotlight your work through our newsroom, email campaigns, and social media channels. With the right tools and visibility, your presence at key events can drive lasting impact for your publication and your career.

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Contribute to a Newsroom (Blog) Article

Do you have an idea for an article?

Contributing to a blog or industry-focused newsroom is a powerful way to share your expertise, deepen engagement with your research, and drive more traffic to your publication. Whether you're offering commentary on current trends, discussing recent developments in your field, or sharing insights from your book, a well-crafted article positions you as a thought leader and builds long-term discoverability for your work.

We welcome a variety of content formats—from Q&A features and topical opinion pieces to event recaps and trending research highlights. Once your piece is submitted, our editorial team will collaborate with you to ensure it aligns with our stylistic standards and accurately represents your voice. Upon publication, we’ll distribute your article across our network, giving your book and research greater visibility among academic audiences, librarians, and industry professionals. This is a great opportunity to share your story and spotlight the impact of your publication.

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Last Updated April 28, 2025

Overview of Resources

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