Cases on Chinese Corporate Giants and Global Expansion: 9798337343020: Business & Management Books

Publication Status: Coming Soon

ISBN13: 9798337343020

ISBN13 Softcover: 9798337343037

EISBN13: 9798337343044

DOI: 10.4018/979-8-3373-4302-0

Description:

The rise of Chinese corporate giants reshapes the landscape of global business, marking a shift in economic power and competitive dynamics. Leading Chinese firms expand beyond domestic markets, navigating regulatory environments, cultural differences, and geopolitical tensions. Companies employ various strategies, from state-supported growth and technological innovation to mergers, acquisitions, and localized partnerships. However, they continue to face challenges building global trust and brand recognition. Analyzing these cases may further reveal the complexities of global expansion and the evolving role of Chinese enterprises in the international economy.

Cases on Chinese Corporate Giants and Global Expansion explores the rise of a new generation of Chinese companies shaping the global economic landscape. It examines how these enterprises, ranging from tech unicorns to consumer goods disruptors, leverage digital transformation, localization strategies, global capital, and policy alignment to compete with established multinational corporations. This book covers topics such as global business, supply chains, and climate governance, and is a useful resource for business owners, policymakers, academicians, researchers, and scientists.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Business Strategy
Chinese Corporations
Climate Governance
Competitive Advantage
Data Sovereignty
Digital Technology
E-Commerce
Economics & Economic Theory
Emerging Markets
Geopolitics
Global Business
Global Expansion
Internationalization
Open-Source AI
Policymaking
Supply Chains
Sustainable Development

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Dr. Henni Appelgryn holds a PhD, a DBA, and an MBA in Business Administration, reflecting his deep commitment to scholarly excellence. For 18 years, he served as a lecturer at Beijing Normal Hong Kong Baptist University in Zhuhai, and other universities in China, where he taught Entrepreneurship, Marketing Management, and Business Communications. Entrepreneurial leadership, innovation, and the increasing application of artificial intelligence in modern businesses are the nucleus of his intellectual curiosity. Before relocating to China, he had accumulated over 20 years of entrepreneurial experience in his native South Africa. He founded Dragon Eye Sky Intelligence, a cloud‑based GPS tracking company, and co‑founded Sunburst Solar, a solar importer serving the South African market. He also founded Shenzhen Flying Blue Dragon in China and has implemented Odoo ERP systems and cloud‑based platforms. This unique blend of academic depth and hands‑on business experience allows him to bring a practical, grounded perspective to his work. He is the editor of the Cases on Chinese Corporate Giants and Global Expansion book, and he is the author of DeepSeek’s Open‑Source AI Revolution: A “David vs. Goliath” Challenge to Global Tech Giants. Plus, the editor of the Cases on Chinese Unicorns and the Development of Startups book, and the author of Manner Coffee: Journey in China’s Specialty Coffee Market. Through his writing and editing, he continues to explore how Chinese enterprises navigate global competition and technological change.

Dr. Youssef Elhaoussine is an Assistant Professor in the Department of Management at the Faculty of Business and Management, Beijing Normal–Hong Kong Baptist University. With a solid interdisciplinary background in science and business, he holds a Ph.D. in Corporate Entrepreneurship from Sun Yat-sen University, a Master’s in Marketing Management from Cranfield University (UK), a BSc in Applied and Analytical Chemistry from Edinburgh Napier University (UK), and a Technical Diploma in Physics–Chemistry from Université de Reims (France). Before joining academia, He worked in industrial manufacturing in China and Europe, managing production and quality control in the printer-consumables sector. This combination of scientific training and operational experience shapes his approach to teaching.He teaches business ethics, sustainability, and industrial management, integrating real industrial contexts, applied case studies, and AI-supported learning methods to strengthen student independence. He is regularly invited by the French Chamber of Commerce in China and French Tech China to share insights as an industrial and academic expert and serves as Co-Chair for International Development at the Asia Pacific Marketing Academy.

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