Fashion and Textiles: Breakthroughs in Research and Practice: 9781522534327: Business & Management Books

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781522534327

EISBN13: 9781522534334

DOI: 10.4018/978-1-5225-3432-7

Description:

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage.

Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Consumer Behavior
E-Commerce
Luxury Markets
Marketing
Operations Management
Social Media
Value Creation

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Reviews

This book documents the challenging landscape that surrounds the current fashion and textile industry, and provides a review of the critical issues on cutting-edge theories and developments. It is divided into four major sections containing 23 chapters: Consumer Engagement and CRM; Digital Innovation; Education, Ethics, and Management; and Manufacturing and Logistics. Issues discussed include sustainable fashion consumption, virtual reality in fashion retail, managing and influencing customer behavior, fashion retail innovation, brand personality and social status, marketing and design, supply chain and logistical processes, green strategies, electrotextiles, and globalization and diversification, to name just a few. This book is a wealth of information on breakthroughs in research and practice for this industry, and I highly recommend to those libraries which have specialized collections or researchers in this area.

– Bradford Lee Eden, American Reference Books Annual

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