This book is intended for a broad but specialized audience involved in tourism governance, policy design, strategic management, tourism intelligence, and decision-support systems.
The academic audience includes scholars, researchers, doctoral students, and postgraduate students working in tourism studies, tourism economics, destination governance, hospitality and tourism management, smart tourism, public policy, sustainability, urban and regional studies, data science, artificial intelligence, and complex systems.
The policy and governance audience includes policymakers, public administrators, destination management organizations, tourism observatories, smart destination managers, regional and local tourism authorities, planning agencies, and institutions responsible for tourism strategy, sustainability, competitiveness, resilience, and territorial development.
The professional audience includes tourism consultants, analysts, hospitality and tourism managers, technology providers, data governance professionals, tourism intelligence units, and organizations involved in strategic planning, monitoring, forecasting, policy evaluation, and decision-support platforms.
The book will be especially valuable for readers seeking rigorous frameworks and practical tools to improve tourism-related decision making in complex, uncertain, and data-intensive environments.