Call for Chapters: E-Commerce as Marketing Strategy in International Maritime Trade

Editors

Gerardo Reyes Ruiz, Center for Advanced Naval Studies (CESNAV), Mexico
David Sánchez Hernández, Center for Advanced Naval Studies (CESNAV), Mexico

Call for Chapters

Proposals Submission Deadline: July 19, 2026
 Full Chapters Due: September 20, 2026
 Submission Date: September 20, 2026

Introduction

E-commerce or internet commerce is known as commerce that is carried out electronically, where the purchase and sale of products or services is carried out through the internet. However, e-commerce is not limited only to the internet, since it can also be carried out through intranets (Turban et al. 2018) and e-commerce is not limited to the purchase or sale of products or services, since it can also transport, trade data, goods, information, communication, among others . In this way, e-commerce became a very popular sales channel that offers products or services to customers. This channel, which is now a large global market, originated with the sale of electronic devices and small products, which could have easily been transferred between the seller and the buyer. This is how Amazon, the most popular e-commerce provider, started its online business selling books. Consequently, offering goods that exist only in electronic form, such as software, was an even more natural process. Therefore, the rapid growth of this online sales channel resulted in a greater diversity of products to be sold through the Internet. In modern times there are countless products or services, even large items such as furniture or cars, that can be sold or bought in electronic stores. In this dynamic, most likely the only thing that changes is the shipping method to deliver the product to the customer. Without a doubt, some important factors that influenced this rapid expansion of e-commerce have been: 1) a low barrier to entry financing for distributors; 2) explosive growth of mobile devices; 3) a clear expansion of social networks; 4) a disproportionate growth of users on the world wide web and; 5) easy access to the internet. E-commerce has changed the way people shop. This type of commerce has totally changed the way companies carry out their processes from how they design, produce, deliver their products or services to the way consumers trust suppliers. Without a doubt, e-commerce is here to stay, especially in times of pandemic like the current COVID19. According to Digital 2021: Global Digital Overview, consumers around the world made, through e-commerce during 2020, approximately 347 billion purchases, which is equivalent to 44.5% of purchases worldwide. Furthermore, during the COVID19 pandemic, during 2020, the total value of the global B2C (Business-to-Consumer) e-commerce market was approximately 2.44 trillion US dollars. As a consequence of this dynamic in B2C e-commerce around the world, the use of road transportation for the distribution of products also increased. To conclude this section, Figure 1 presents the impact of global sales through e-commerce during 2020.

Objective

Multiple scientific and technological advances have supported new online sales strategies, commonly known as e-commerce. In order to present potential customers with a finished product, which is already for sale on the market or which is about to be introduced into a new market segment, some of these new e-commerce strategies are developed in a more accessible and attractive way. In this context, new e-commerce strategies have shown that, over time, the way in which products are presented, but, above all, sold to the consumer, has also changed. Consequently, it is no longer sufficient to adopt a sales strategy that presents a certain product on the shelf or through any other conventional means to sell it. The use of the Internet has revolutionized the way people interact: communications are now faster and more efficient. In the same way, the development of mobile devices has reached a level of dependency for human beings that are currently a necessary, and almost indispensable, product for a person to communicate or make purchases online. In the great scenario of online shopping, awakening the consumer's desire to purchase is, without a doubt, one of the main objectives that is immersed in the complex process of selling any product. Therefore, the main objective of using e-commerce is to surprise the customer and, as a consequence, obtain their total interest and attention towards the product that the customer is observing through these new technologies. In this sense, new technologies are an ideal means to awaken consumer desire and subsequently motivate them to purchase the product displayed, generally, through an App with a mobile device. Although this new approach allows the generation of an innovative sales strategy, many companies, despite knowing about it, are actually very few that use it and even fewer that dare to develop a system or App specifically for one or some of their products. Without a doubt, this is due to the fact that companies assume a high cost when implementing a new technology of this nature, which is not necessarily the case.

Target Audience

This Book is aimed at academics, researchers, entrepreneurs and students at the high school level and above because they are the potential users of the success stories that will be presented within this Book

Recommended Topics

Importance, significance and implementation of electronic commerce History and great advances in international trade due to electronic commerce Global purchases New technologies in electronic commerce Data regulations and legal landscape Cross-border logistics and e-commerce Real-time customer service on digital platforms Various consumer behaviors and purchasing habits Sustainability and ethical marketing Economic and political uncertainty eCommerce Marketing Electronic commerce as the basis of international digital marketing E-commerce management practices Challenges in managing e-commerce The use of electronic commerce in international maritime trade Electronic commerce as an alternative in sustainable development and climate change AI, AGI and machine learning Search Engine Optimization (SEO) Social networks and technological advances associated with international electronic commerce Effective communication strategies with the client

Submission Procedure

Researchers and practitioners are invited to submit on or before July 19, 2026, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by August 2, 2026 about the status of their proposals and sent chapter guidelines.Full chapters of a minimum of 10,000 words (word count includes references and related readings) are expected to be submitted by September 20, 2026, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-anonymized review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, E-Commerce as Marketing Strategy in International Maritime Trade. All manuscripts are accepted based on a double-anonymized peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.

Publisher

This book is scheduled to be published by IGI Global Scientific Publishing, an international academic publisher of the "Information Science Reference", "Medical Information Science Reference", "Business Science Reference", and "Engineering Science Reference" imprints. IGI Global Scientific Publishing specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2027.

Indexing Information for Prospective Authors

IGI Global Scientific Publishing meets the criteria for inclusion in major indexing services such as Scopus; however, it is important to note that all indexing decisions are made independently by these services. IGI Global Scientific Publishing books are selectively indexed by the indexing organization after publication. Indexing cannot be guaranteed for any book prior to publication, and the indexing organization has complete control over the final selection and timeline.

Important Dates

July 19, 2026: Proposal Submission Deadline
August 2, 2026: Notification of Acceptance
September 20, 2026: Full Chapter Submission
October 25, 2026: Review Results Returned
November 22, 2026: Final Acceptance Notification
November 29, 2026: Final Chapter Submission

Inquiries

Gerardo Reyes Ruiz
Center for Advanced Naval Studies (CESNAV)
greyesruiz1@gmail.com

David Sánchez Hernández
Center for Advanced Naval Studies (CESNAV)
davidsanher_1992@hotmail.com
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