Call for Chapters: Dark Patterns and Ethical User Experience Design in Digital Marketing

Editors

Azman Norhidayah, Management and Science University, Malaysia
Siti Maryam Md Nor, Management and Science University, Malaysia
MUGHANESWARI SAHADEVAN, Management and Science University, Malaysia

Call for Chapters

Proposals Submission Deadline: July 22, 2026
 Full Chapters Due: November 4, 2026
 Submission Date: November 4, 2026

Introduction

This edited volume brings together international scholars and practitioners to examine the growing use of dark patterns and persuasive UX design in digital marketing environments. Moving beyond general discussions of consumer behavior, the book focuses specifically on how interface design, algorithmic targeting, and behavioral nudging are used to manipulate user decision-making across digital platforms.

Objective

The volume adopts a global comparative perspective, featuring contributions from Southeast Asia, Europe, North America, and emerging economies to highlight how dark patterns manifest across different regulatory, cultural, and technological contexts. By integrating insights from consumer psychology, behavioral economics, human and computer interaction (HCI), and digital ethics, the book addresses critical issues such as: a) Deceptive design practices in e-commerce and social media b) Consent manipulation and data privacy exploitation c) Addictive interface features and attention capture d) Consumer vulnerability and digital well-being

Target Audience

1. Academics and postgraduate students in: a) Digital marketing b) Consumer psychology c) Media and communication d) Human–computer interaction 2. Industry practitioners: a) UX/UI designers b) Digital strategists c) Marketing professionals 3. Policymakers and regulators: 4. Digital governance 5. Consumer protection bodies

Recommended Topics

Section I: Conceptual Foundations Understanding Dark Patterns in Digital Environments Psychological Mechanisms of Deceptive Design Attention Economy and Behavioral Engineering Section II: Dark Patterns in Practice Dark UX in E-Commerce Platforms Social Media Manipulation and Engagement Traps Mobile App Design and Addictive Interfaces Subscription Traps and Hidden Costs Section III: Consumer Impact and Vulnerability Cognitive Overload and Decision Fatigue Digital Addiction and Behavioral Dependency Vulnerable Groups (Youth, Elderly, Low Digital Literacy) Section IV: Ethics, Regulation, and Resistance Global Regulatory Responses (GDPR, AI Act, etc.) Ethical UX Design Frameworks Consumer Awareness and Resistance Strategies Future of Responsible Digital Marketing

Submission Procedure

Researchers and practitioners are invited to submit on or before July 22, 2026, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by August 5, 2026 about the status of their proposals and sent chapter guidelines.Full chapters of a minimum of 10,000 words (word count includes references and related readings) are expected to be submitted by November 4, 2026, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-anonymized review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Dark Patterns and Ethical User Experience Design in Digital Marketing. All manuscripts are accepted based on a double-anonymized peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.

Publisher

This book is scheduled to be published by IGI Global Scientific Publishing, an international academic publisher of the "Information Science Reference", "Medical Information Science Reference", "Business Science Reference", and "Engineering Science Reference" imprints. IGI Global Scientific Publishing specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2027.

Indexing Information for Prospective Authors

IGI Global Scientific Publishing meets the criteria for inclusion in major indexing services such as Scopus; however, it is important to note that all indexing decisions are made independently by these services. IGI Global Scientific Publishing books are selectively indexed by the indexing organization after publication. Indexing cannot be guaranteed for any book prior to publication, and the indexing organization has complete control over the final selection and timeline.

Important Dates

July 22, 2026: Proposal Submission Deadline
August 5, 2026: Notification of Acceptance
November 4, 2026: Full Chapter Submission
January 6, 2027: Review Results Returned
February 17, 2027: Final Acceptance Notification
March 3, 2027: Final Chapter Submission

Inquiries

Azman Norhidayah
Management and Science University
norhidayah_azman@msu.edu.my

Siti Maryam Md Nor
Management and Science University
ctmaryam180286@yahoo.com

MUGHANESWARI SAHADEVAN
Management and Science University
mugisahs@gmail.com
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