Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy: 9781609600112: Media & Communications Books

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781609600112

EISBN13: 9781609600136

DOI: 10.4018/978-1-60960-011-2

Description:

Broadband internet has the potential to profoundly impact science, business and society, while simultaneously transforming almost every aspect of everyday life. Because of broadband’s increasingly prominent role and presence, it is both appropriate and timely to understand the deployment and adoption of broadband technologies worldwide.

Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy contains a masterful synthesis of literature intended to enhance knowledge of broadband deployment, diffusion, adoption, usage and impact from the global perspective. Including chapters from researchers with varied geographical, educational and cultural backgrounds, this book helps the reader to understand the differences in the adoption of broadband in different countries and examine comparative policy issues at national and international levels.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Broadband diffusion on VoD and TV markets
Consumer Usage of Broadband Internet Services
European Research and Education Networks
Evolution in Broadband Technology
Government Policy on Broadband Internet
Information Communication Technology (ICT) for Rural Women’s Life
Social Network Websites as a Marketing Platform
Strategies for Broadband Deployment
The FCC’s National Broadband Plan
U.S. Rural-Urban Differences in Broadband Internet Adoption

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Yogesh K. Dwivedi is a lecturer at the School of Business and Economics at Swansea University in the UK. He was awarded his MSc and PhD by Brunel University in the UK, receiving a Highly Commended award for his doctoral work by the European Foundation for Management and Development. His research focuses on the adoption and diffusion of ICT in organisations and in addition to authoring a book and numerous conference papers, has co-authored papers accepted for publication by journals such as Communications of the ACM, the Information Systems Journal, the European Journal of Information Systems, and the Journal of the Operational Research Society. He is Senior Editor of DATABASE for Advances in Information Systems, Managing Editor of Journal of Electronic Commerce Research, Assistant Editor of Transforming Government: People, Process and Policy and a member of the editorial board/review board of a number of other of other journals, and is a member of the Association of Information Systems, IFIP WG8.6 and the Global Institute of Flexible Systems Management, New Delhi.

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