Analyzing Global Social Media Consumption

Patrick Kanyi Wamuyu (United States International University – Africa, Kenya)

Indexed In: PsycINFO®, SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781799847182

ISBN13 Softcover: 9781799857860

EISBN13: 9781799847199

DOI: 10.4018/978-1-7998-4718-2

Description:

Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities.

Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Consumer Culture
Cybersecurity
Fake News
Job Performance
Machine Learning
Motivations
Sentiment Analysis
Social Learning Networks
Social Media Addiction
Social Networks

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Patrick Kanyi Wamuyu is the coordinator of the SIMElab Africa (Social Media Lab Africa), and an Associate Professor of Information Technology at United States International University-Africa, Nairobi, Kenya. Dr. Wamuyu earned his Ph.D. degree in Information Systems and Technology from the University of KwaZulu-Natal, Durban, South Africa. He completed his postdoc research at the Indian Institute of Information Technology, Allahabad, India and the Freie Universität, Berlin, Germany. His research focuses on a broad range of topics related to Information and Communication Technologies for Development (ICT4D), Social Media Use and Consumption, E-business Infrastructures, ICT Innovations and Entrepreneurship, Wireless Sensor Networks and Databases. His academic publications include a book, book chapters, peer reviewed journal articles, and conference proceedings. He has over twenty years of experience in the computing and information technology industry that have taken him from software development, running his own Information Technology Enterprise to the academic world. He has advised many graduate (Masters and Ph.D.) and undergraduate students. In his spare time, he enjoys traveling.

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