Consumer Adoption and Usage of Broadband: 9781599047836: Media & Communications Books

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781599047836

EISBN13: 9781599047850

DOI: 10.4018/978-1-59904-783-6

Description:

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies.

Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

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"Consumer Adoption and Usage of Broadband details a comprehensive research into broadband adoption and diffusion in Europe, Middle East and Asia. This book provides a valuable and unique reference on broadband technology and contributes to ICT innovation and diffusion knowledge from both a theoretical and practical perspective. In the digital age that we live in, it is widely accepted that broadband technology is imperative for the widespread implementation and diffusion of electronic services. Given the recent global emphasis on concepts such as e-government, which is focused on delivering public services online, the significance of broadband technology is immense particularly for understanding and bridging the digital divide. Therefore this book is not only timely, but a valuable knowledge resource for ICT practitioners, policy makers, internet service providers, telecommunication companies and researchers alike."

– Vishanth Weerakkody, Brunel University, UK

This is the ultimate book for understanding broadband use in the household.

– Anastasia Papazafeiropoulou, Brunel University, UK

Yogesh K. Dwivedi is a lecturer at the School of Business and Economics at Swansea University in the UK. He was awarded his MSc and PhD by Brunel University in the UK, receiving a Highly Commended award for his doctoral work by the European Foundation for Management and Development. His research focuses on the adoption and diffusion of ICT in organisations and in addition to authoring a book and numerous conference papers, has co-authored papers accepted for publication by journals such as Communications of the ACM, the Information Systems Journal, the European Journal of Information Systems, and the Journal of the Operational Research Society. He is Senior Editor of DATABASE for Advances in Information Systems, Managing Editor of Journal of Electronic Commerce Research, Assistant Editor of Transforming Government: People, Process and Policy and a member of the editorial board/review board of a number of other of other journals, and is a member of the Association of Information Systems, IFIP WG8.6 and the Global Institute of Flexible Systems Management, New Delhi.

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