Digital Entrepreneurship and Global Innovation

Ioan Hosu (Babeș-Bolyai University, Romania) and Ioana Iancu (Babeș-Bolyai University, Romania)

Indexed In: SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781522509530

EISBN13: 9781522509547

DOI: 10.4018/978-1-5225-0953-0

Description:

Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.

Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Business Education
Cloud Computing
Competitive Intelligence
Entrepreneurial Charity
Neuromarketing
Small and Medium Enterprises
Youth Entrepreneurship

Search this Book:

Reset

Indexing

Reviews

This collection explores the impact of new digital technologies on business innovation and collaborative processes, the role of neuromarketing in measuring unconscious marketing influence, and the correlation between the educational field and entrepreneurship. Twelve contributions investigate innovation adoption among Latin American family firms, international conventions among innovation events, group lending through the Kiva microlending website, and e-learning solutions for enhancing entrepreneurship competencies in the service sector.

– Protoview Reviews

Media

Videos:

Ioana Iancu graduated from Political Science. She has MA studies in Management of Political Organizations and in Advertising at Babes-Bolyai University, Cluj-Napoca and MA studies in Political Science at Central European University, Budapest. She has a PhD in Sociology. She currently holds a Lecturer position at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania.

All IGI Global Scientific Publishing content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in the IGI Global Scientific Publishing InfoSci® platform.

We are committed to continually improving our platform to meet WCAG standards. We have used automated scans as well as manual review to identify and resolve compatibility issues. Our goal is to ensure all of our content is easily accessible to all users.

Current Accessibility Implementations
Screen reader compatible web pages with properly labeled elements.
Text alternatives for non-text content so it can be changed into large print, braille, speech, symbols, or simpler language.
User interface can be navigated using only a keyboard - no keyboard traps.
Consistent navigation on all web pages.
Meaningful section heading are used to organize content in a logical manner.
Logical focus order of elements on each web page.
No web pages contain any flashing, or design elements that are known to cause seizures or physical reactions.
Text has high contrast, with a contrast ratio of at least 4.5:1.
Responsive design, with text that can be resized without loss of content or functionality.

Learn More

Related Books