Digital Technologies, Ethics, and Decentralization in the Digital Era: 9798369317624: Computer Science & IT Books

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9798369317624

ISBN13 Softcover: 9798369345771

EISBN13: 9798369317631

DOI: 10.4018/979-8-3693-1762-4

Description:

Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable.

Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

As readers engage with the thought-provoking content of this book, they will be inspired to envision a world where international cooperation and diplomacy are reshaped by technology. The final chapters explore the potential for digital diplomacy and multilateral approaches to address global challenges in a decentralized, de-globalized era. By the end of this comprehensive journey, scholars will be equipped with the knowledge and insights needed to not only understand the digital revolution's impact but also actively contribute to shaping its future trajectory. Digital Technologies, Ethics, and Decentralization in the Digital Era is the compass scholars need to thrive in this digital age, offering a compelling roadmap for understanding, adapting to, and influencing the course of this ongoing revolution.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Bias Inclusivity
Blockchain
Data Sovereignty
Decentralization
Decentralized Finance
Deglobalization
Digital Disintermediation
Digital Revolution
Digital Technologies
Fair Digital Access
Global Collaboration
International Cooperation Diplomacy
Privacy Challenges

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This chapter "The Digital Transformation: Crafting Customer Engagement Strategies for Success" emphasizes the role of artificial intelligence in aiding customized and personalized marketing strategies. It shares insights on branding and customer management in an AI-driven environment. It assists practitioners in understanding the challenges in crafting customer engagement strategies using Artificial Intelligence and also suggests future directions for researchers.

– Gajalakshmi N S Yadav, Christ (Deemed to be University)

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Dr. Balraj Verma Associate Professor Doctoral Research Centre-Chitkara Business School, Chitkara University, Punjab, India. Dr. Balraj Verma is currently serving as an Associate Professor at the Doctoral Research Centre of Chitkara Business School, affiliated with Chitkara University, Rajpura, Punjab. He completed his PhD from Jaypee University of Information Technology (JUIT), Waknaghat, and holds a master’s degree in Business Administration, bringing with him over 16 years of combined academic and corporate experience. His teaching portfolio includes courses such as Marketing Management, Strategic Management, Business Statistics, and Research Methodology. He has successfully supervised three scholars to PhD completion under his guidance, showcasing his proficiency in academic mentorship. His research contributions are substantial, with numerous publications in respected journals indexed in SCI, ABDC and Scopus. Additionally, he has authored and edited books and contributed chapters to leading international publishers. Dr. Balraj Verma is actively involved in organizing international conferences and serves as a resource person for Faculty Development Programs (FDPs), Management Development Programs (MDPs), and workshops focused on research methodologies. As a peer reviewer for esteemed journals including the Journal of Knowledge Economy (Springer), Economic Change and Restructuring (Springer), Electronic Commerce Research (Springer), International Journal of Information Management Data Insights (Elsevier), and S N Computer Science (Springer), he contributes significantly to maintaining the standards of academic scholarship in his field. His research interests span E-commerce, Retail Management, Technology Adoption, Aggregator Platforms Models, and Human-Computer Interaction etc.

Babita Singla is a Professor, at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 15 years of experience in teaching, research, and administration. Her areas of expertise are Marketing, E-commerce, Omnichannel, and Retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed Journal, organizing and conducting International and National Level Conferences, Faculty Development Programs, and a guide for the research projects along her Teaching. Her overall research-oriented mindset, rich knowledge, and dedication towards her responsibilities have awarded her with the most prestigious ‘Teaching Excellence Award’ from the Honourable Education Minister of the State. She has research publications in reputable international and national journals indexed in Scopus, Web of Science, and SCI and presented research papers at various National and International conferences. In the short span of her career in Academia and Administration, she has authored and edited several books on Retail, Supply Chain, Branding, Customer Relationship Management, and Product Management; covering the course content of various universities nationwide with reputed publication houses including Taylor & Francis, Springer, Emerald and IGI Global among others. She is a lifetime member of various organizations of national and international repute. She has successfully delivered guest sessions at international universities and national universities. Other notable achievements are registered Copyrights and Patents in her name.

Amit Mittal is a Professor of Management / Dean at Chitkara University, Punjab, India, and Dean, Doctoral Research Centre. He has over 19 years of experience in teaching, research, consulting, and academic administration. His areas of research and consulting expertise are graduate employability, leadership, emerging market studies, business research methods, etc. Eight scholars have been awarded a PhD under his supervision. He has published in reputable journals such as Frontiers in Psychology; Benchmarking; European Business Review; Business: Theory & Practice; International Journal of Quality Research; South Asian Journal of Business Management Cases; International Journal of Human Capital & Information Technology Professionals; International Journal of e-Services & Mobile Applications; International Journal of Business & Globalisation; International Journal of Socio-technology & Knowledge Development, etc. He is also a reviewer for the International Journal of Consumer Studies; International Journal of Quality Research; Frontiers in Psychology; Higher Education, Skills & Work-based Learning; Business: Theory & Practice, etc.

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