Digitizing Green Entrepreneurship

Kamel Mouloudj (University of Medea, Algeria) and Ahmed Chemseddine Bouarar (University of Medea, Algeria)

Indexed In: SCOPUS

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Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9798369374429

ISBN13 Softcover: 9798369374436

EISBN13: 9798369374443

DOI: 10.4018/979-8-3693-7442-9

Description:

Green entrepreneurs play a vital role in addressing environmental challenges and building a sustainable future. Growing concerns about the environment, regulatory pressures, and shifting consumer preferences have amplified the focus on green entrepreneurship. This trend reflects a broader movement toward environmentally conscious and socially responsible business practices. Digitalization further empowers green entrepreneurs by enabling innovative solutions, wider reach, and greater environmental impact. By leveraging technology, they can create profitable, sustainable businesses that contribute to a greener and more resilient world.

Digitizing Green Entrepreneurship provides relevant theoretical frameworks and the latest empirical research findings in the area of green entrepreneurship in the age of digital technology. It explores the areas of digitalization and green entrepreneurship in an international context. Covering topics such as digital entrepreneurship, healthcare, and sustainable agriculture, this book is an excellent resource for specialists, professionals, researchers, entrepreneurs, students, educators, and more.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Digital Entrepreneurship
Digital Transformation
Eco-Innovation
Entrepreneurial Intention
Entrepreneurship Education
Green Entrepreneurship
Healthcare
Service Sustainability
Smart Cities
Social Media Influencers
Sustainable Agriculture

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Kamel Mouloudj is a Professor at the College of Economics at the University of Medea in Algeria, specializing in research areas such as individual behavior prediction (including customers, employees, and students), marketing, waste management, sustainability, and green start-ups. He holds a Doctorate in Marketing from the University of Algiers 3 and has over 20 years of teaching experience. With more than 75 published works, Professor Mouloudj is also serving as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences from 2019 to 2026. Additionally, he has actively participated in over 20 local and international conferences, contributing his expertise to a wide range of academic discussions.

Ahmed Chemseddine Bouarar is a Professor in the College of Economic at University of Medea (Algeria). His main research interests include online learning, digital transformation, modern apps, entrepreneurship, telemedicine, volunteering, save energy, green practices. He received his Bachelor and Master in business sciences from University of Medea, and Doctor of Accounting from University of Algiers 3. From 2018 to 2019 he served as Department Chair. He is the head of a research project on digital transformation (2022-2026) at Medea University. Dr. Bouarar is a Speaker and participant in many foreign conferences (such as the United Kingdom, the Czech Republic, the United States, Serbia, Indonesia, Turkey, etc.). He has published about 30 papers in journals.

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