Driving Transformational Innovation With Social Creativity

Ziska Fields (University of Johannesburg, South Africa), Lars Mackel (Chemnitz University of Technology, Germany), and Stephan Sonnenburg (ICN Business School CEREFIGE, University of Lorraine, Nancy, France)

Indexed In: SCOPUS

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Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9798337327426

ISBN13 Softcover: 9798337327433

EISBN13: 9798337327440

DOI: 10.4018/979-8-3373-2742-6

Description:

In this era defined by rapid change and global challenges, transformational innovation has become essential for sustainable progress across industries. At the heart of this innovation lies social creativity, the ability of diverse groups to generate ideas and drive meaningful change. By using interdisciplinary collaboration and inclusive thinking, social creativity fuels breakthroughs that transcend traditional boundaries. As organizations and communities seek to adapt and evolve, cultivating social creativity becomes a crucial strategy for fostering innovation that is not only impactful, but also deeply human-centered and socially relevant.

Driving Transformational Innovation With Social Creativity explores how social innovation and creativity can lead to more sustainable, equitable, and resilient societies. This book illuminates how social entrepreneurship, AI, environmental concerns, education, and shifting global power dynamics will shape the future of social change. Covering topics such as AI, entrepreneurships, and education, this book is an excellent resource for leaders, innovators, educators, policymakers, and anyone interested in fostering meaningful change.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Educational Management
Green Public Administration
Impactful Ecosystems
Microinsurance Industry
Modern Leadership
Social Creativity
Social Innovation
Social Sustainability
Sustainable Entrepreneurships
Sustainable Futures
Waste Management

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Professor Ziska Fields is an Associate Professor at the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). She is an International Advisory Board member and the International Ambassador for the World Creativity and Innovation (WCI) in South Africa. This role fosters creativity by promoting, empowering, and supporting WCIs creativity mission. Prof Fields is an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She is a Foursight Certified Facilitator and a Neethling Brain Instruments (NBI) Practitioner, focusing on identifying and developing people's preferred thinking styles and problem-solving preferences and helping them think more creatively, innovatively and critically. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She published nine edited books titled 'Incorporating Business Models and Strategies into Social Entrepreneurship' (indexed by Scopus), 'Collective Creativity for Responsible and Sustainable Business Practice' (indexed by Scopus), 'Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution,' 'Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution,' 'Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution,' 'Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems,' (indexed by Scopus), 'Achieving sustainability using creativity, Innovation, and education: a multidisciplinary approach,' 'Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration' (indexed by Scopus) and 'Impacts of Generative AI on Creativity in Higher Education.' Professor Fields firmly believes that education, creativity, innovation, and entrepreneurial action can help people create a better and sustainable future for themselves and society.

Stephan Sonnenburg is an Associate Professor of Branding, Creativity, and Innovation Management at ICN Business School. With over 20 years of experience bridging academia and industry in creativity, marketing, and advertising, Stephan combines practical expertise with theoretical insight. He holds a PhD in Philosophy and a Master’s in Communication Studies from the University of the Arts Berlin. His published work appears in renowned journals, including , , , , and . Stephan’s research primarily explores co-creative branding, the dyna

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