Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Lee (computer sciences, Western Illinois U.) offers a text for undergraduate and graduate students in business programs such as information systems, marketing, computer science, and MBA programs, as well as instructors, researchers, and industry practitioners. The text addresses e-commerce development and management in the global economy, including international business-to-business e-commerce environments, success factors, and standards; emerging business models and technologies like Web 2.0, social media, and mobile technologies; and discussion of a framework for e-commerce systems development, the architecture of e-commerce systems, languages and tools for systems development, and security and public key infrastructure. It includes case studies from others and covers different types of e-commerce and their value creating opportunities, impacts on organizations and the government, foundation theories, and emerging Web 2.0-based business models; business-to-consumer and business-to-business e-commerce, factors of consumer behavior models, trust, perceived risk, and types of e-marketplaces; online payments, security, and privacy; and web technologies, the convergence of the internet and telecommunications, business models of utility computing and cloud computing services, web accessibility, e-inclusion, the digital divide, and ethics and regulatory issues, including intellectual property tights and taxation issues.