Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Part of the Research Essentials Collection

Christopher O. Gekonge (Doing Business in Africa Inc., USA)

Indexed In: SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781466645707

EISBN13: 9781466645714

DOI: 10.4018/978-1-4666-4570-7

Description:

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions.

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Africa in the Global Economy
Competitive Strategies
Enabling Opportunities
Global Competitiveness
Market Entry
National Literacy Levels
Private Sector Growth

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In this guide for those who want to do business in Africa, business consultant Gekonge outlines the historical, political, and social background of the African continent within the context of the global economy. The most important chapter in the book covers international trade, regional integration schemes and processes, African regional integration, and regional trading blocs. There is also material on currencies, banking systems, legal frameworks, literacy levels, WTO membership, and links to China and India. Two chapters offer a strategic model for entering African markets and models of strategic management and corporate-level strategies. Final chapters discuss challenges such as poverty, climate change, weak governance, and disease.

Christopher Gekonge is currently a researcher and consultant with Doing Business in Africa Inc., in Philadelphia, PA. Doing Business in Africa Inc. is a non-profit organization that focuses on research and doing business in Africa. The organization does research and makes organizations and students aware of business opportunities in Africa and on how to enter Africa and exploit these opportunities.

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