Global Mobile Commerce: Strategies, Implementation and Case Studies

Wayne Huang (Ohio University, USA), Yingluo Wang (Jiao-Tong University, China), and John Day (Ohio University, USA)

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781599045580

EISBN13: 9781599045603

DOI: 10.4018/978-1-59904-558-0

Description:

In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level.

Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Advertising via Mobile Devices
Bluetooth and WiMax
Bluetooth Enabled Personal Digital Assistants
Customer-Centric Perspective
Diffusion and Adoption of Standards
Digital Multimedia Broadcasting
Global Mobile Logistics
Individual Telecommunications Tariffs
M-commerce Market Development
M-commerce Networks
Mobile Automotive Cooperative Services (MACS)
Mobile Business Process Reengineering
Mobile Commerce Payment Systems
Mobile Customer Services
Mobile Data Services
Mobile Service Business Opportunities
Mobile Technology Provision in Health Service
Mobile Television
Mobile Value-Added Services
Mobile Wireless Technology
Next-Generation M-Logistics
Policy-Based Security
Strategy Aligned Process Selection
The Future of M-Commerce
Wi-Fi Technology in Higher Education

Search this Book:

Reset

Indexing

Reviews

This books attempts to take a first step towards bridging the gap to explore and examine those important issues from the different perspectives of the three continents: Europe, North America, and Asia

– Wayne W. Huang, Ohio University, USA

In this text, 51 international academics and researchers contribute 20 chapters examining challenges involve in creating and implementing global m-commerce development strategies. The chapters combine theory, research, and practice, offering in-depth investigations and case studies illustrating the research through real-world examples.

– Books News Inc . (2008)

Dr. Wayne W. Huang is Associate Professor at the Department of Management Information Systems, College of Business, Ohio University. He was a visiting scholar in University of Georgia, USA, and a faculty member in University of New South Wales, Australia and Chinese University of Hong Kong, Hong Kong. His main research interests include Group Support Systems (GSS), electronic commerce, eEducation, knowledge management, and software engineering. He is on the Editorial Boards of Information & Management (I&M), International Journal of Global Information Management (JGIM), International Journal of Internet and Enterprise Management, and Journal of Data Management (JDM).

All IGI Global Scientific Publishing content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in the IGI Global Scientific Publishing InfoSci® platform.

We are committed to continually improving our platform to meet WCAG standards. We have used automated scans as well as manual review to identify and resolve compatibility issues. Our goal is to ensure all of our content is easily accessible to all users.

Current Accessibility Implementations
Screen reader compatible web pages with properly labeled elements.
Text alternatives for non-text content so it can be changed into large print, braille, speech, symbols, or simpler language.
User interface can be navigated using only a keyboard - no keyboard traps.
Consistent navigation on all web pages.
Meaningful section heading are used to organize content in a logical manner.
Logical focus order of elements on each web page.
No web pages contain any flashing, or design elements that are known to cause seizures or physical reactions.
Text has high contrast, with a contrast ratio of at least 4.5:1.
Responsive design, with text that can be resized without loss of content or functionality.

Learn More

Related Books