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Handbook of Research on Deconstructing Culture and Communication in the Global South

Desmond Onyemechi Okocha (Bingham University, Nigeria), Muhammad Yousaf (University of Gujrat, Pakistan), and Melchizedec J. Onobe (Bingham University, Nigeria)
Indexed In: SCOPUS
Release Date: July, 2023 | Copyright: © 2023 | Pages: 490

Publication Status: E-Book and Print Version Available for Purchase
ISBN13: 9781668480939
ISBN13 Softcover: 9781668480946
EISBN13: 9781668480953
DOI: 10.4018/978-1-6684-8093-9

Description:

There are inequalities in global knowledge production in communication outlets, cultural practices, and governance problems. Under this symbiotic relationship, they reinforce the cultural ideas, values, and governance systems operating in the Western countries as an ideal and role model for the Global South countries. Media is regarded as the agent of change for communication and cultural values. Indigenous knowledge production and dissemination is an essential feature to get a better insight into Global South countries. Likewise, dewesternizing and demystifying societal culture and governance issues are pertinent in this age of information.

The Handbook of Research on Deconstructing Culture and Communication in the Global South focuses on local production practices keeping in view the local needs of communication outlets and societal and cultural sensitivities. This Indigenous knowledge would provide deeper and richer insights into the problems and sensitivities of Global South countries. To achieve this end, this book adopts a broader approach encompassing development issues, democratic values, digitalization practices, gender equality issues, and more. Covering topics such as biocultural activism, language ideology, and religiocentrism, this major reference work is a valuable resource for graduate students, sociologists, government officials, students and educators of higher education, librarians, development organization leaders, religious scholars, policymakers, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • African Print Media
  • Biocultural Activism
  • Cultural Heritage
  • Ethnobotany
  • Gender Equality and Equity
  • Language Ideology
  • Modern Mythic Fiction
  • Neoliberalism
  • Religiocentrism
  • Religious Communication Orthodoxies
  • Sustainable Development

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"The paper titled "Gender Equality as a Cultural Requisite for Sustainable Development in Nigeria" is highly relevant as it explores the essential role of gender equality in achieving sustainable development. It highlights the necessity for both genders to contribute to development and emphasizes the importance of gender roles in protecting fundamental rights. By examining gender issues in Nigeria and Africa through the lenses of the theory of recognition and structural functionalist theory, the research demonstrates how effectively managed gender concerns can drive progress. Using secondary data and thematic analysis, the study identifies moral rules that impact societal acceptance and recommends that men and women recognize their roles as significant but not superior to attain sustainable development."

– Hope Iguodala-Cole, Bingham University

Desmond Onyemechi Okocha , Ph.D., is an Associate Professor and Dean, Faculty of Communication and Media Studies, Bingham University, Nigeria, a Research Fellow at University of Religions and Denominations, Iran and Member of the Swiss-based International Panel on the Information Environment (IPIE). He was a Special Adviser on Digital Media and Strategic Communication to Abia State Governor, Nigeria from 2020-2023. He holds a Diploma in Media Studies from Ireland, Bachelor of Arts (BA) degree in Management from the United Kingdom, Master of Arts (MA) in Journalism and Mass Communication from Sikkim Manipal University, India and PhD in Journalism and Mass Communication from Nims University, Rajasthan, India. Besides, working and consulting for World Bank, Global Fund for Women and Open Society Initiative for West Africa (OSIWA) funded projects, he was the pioneer National Knowledge Management and Communication Coordinator for the International Fund for Agricultural Development (IFAD) funded Livelihood Improvement Family Enterprises in the Niger Delta, Nigeria. He has published over 130 articles in refereed journals and 3 edited books. His research interests are Digital Journalism, Media and Society, Emerging Media and Corporate Communication.
Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication from University of the Punjab. He is associated as an Assistant Professor with the Centre for Media & Communication Studies, University of Gujrat, Pakistan. Dr. Yousaf does research in media effects, public opinion, health communication, environmental communication & advocacy journalism. He is an HEC approved Ph.D. supervisor. He has published in Scopus indexed & SSCI journals such as International Journal of Communication, Policy Development Review, Global Media and China, Information Discovery and Delivery, Vaccines, Vaccine, Media Watch, Psychology Research and Behavior Management & Journal of Media Studies, etc.
Melchizedec J. Onobe , PhD, is a Communication Scholar with socio-scientific interest in media and society development issues, cultural communication, digital media and brand communication. He has about 18 years combined work exposure and experiences as a researcher, journalist and editor. He holds a B.A degree, M.A and a PhD in Mass Communication from universities in Nigeria. He has taught in some prestigious universities in Africa and published widely. He is a co-editor of a book of Reading, Nigeria: Journeying in Socio-Economic and Political Development and also Social Spiral of Silence and the Narratives of African Culture in Contemporary Media. He is a Reader in the Department of Mass Communication, Bingham University Karu. Nasarawa state, Nigeria and was a sabbatical Professor in the Department of Mass Communication, Nasarawa State University Keffi, Nasarawa State, Nigeria.

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