Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Shai Rozenes (Afeka Tel-Aviv Academic College of Engineering, Israel) and Yuval Cohen (Afeka Tel-Aviv Academic College of Engineering, Israel)

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781522520849

EISBN13: 9781522520856

DOI: 10.4018/978-1-5225-2084-9

Description:

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established.

The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Business Performance
Consumer Culture Theory
Customer Satisfaction
Product-Service Systems
Project Management
Public Relations
Service-dominant logic
Social Media Marketing
Software Management

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Shai Rozenes is the head of the Engineering and Management of Service Systems Department in Afeka Tel Aviv Academic College of Engineering. He obtained his PhD in Industrial Engineering from the Coventry University in the United Kingdom. His major filed of expertise are: service management project management. He is involved in international research within European and international research networks. Dr. Rozenes has published in refereed scientific journals and conferences. Shai is the co- founder and Chief Academic Officer of the Afeka Center for Service Engineering and Management. Dr. Rozenes is also a consultant in industry.

Yuval Cohen is a senior professor at Afeka Tel-Aviv Academic College of Engineering. Previously he was the head of the Industrial Engineering program at the Open University of Israel. His areas of specialty are production planning, industrial learning, design of manufacturing control systems, and logistics management. He has published several papers in these areas. He served several years as a senior operations planner at FedEx Ground (USA) and received several awards for his contributions to the hub and terminal network planning. He received his Ph.D. from the University of Pittsburgh (USA), his M.Sc. from the Technion ? Israel Institute of Technology, and B.Sc. from Ben-Gurion University. He is a Fellow of the Institute of Industrial Engineers (IIE), and a full member of the Institute for Operations Research and Management Sciences (INFORMS).

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