Improving Business Performance Through Innovation in the Digital Economy

Ionica Oncioiu (Titu Maiorescu University, Romania)

Indexed In: SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781799810056

ISBN13 Softcover: 9781799810063

EISBN13: 9781799810070

DOI: 10.4018/978-1-7998-1005-6

Description:

In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities.

Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Business Ethics
Cyber Security
E-Commerce
Financial Transparency
Knowledge Management
Managerial Accounting
Mobile Technology
Online Advertising
Risk Analysis
Sustainable Solutions

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Ionica Oncioiu holds a Ph.D. in economy and accounting. Her research interests include the development of SMEs innovation, Project Management, Accounting Information Systems, Asset Management and E-Commerce Marketing. She has had more than 10 years of experience in this area and has published 10 text books and more than 70 papers in scholarly peer reviewed international journals, also authoring eight books.

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