AI Innovations in Service and Tourism Marketing

Vipin Nadda (University of Sunderland, UK), Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India), Amrik Singh (Lovely Professional University, India), and Vipin Singh (Vellore Institute of Technology, India)

Indexed In: SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9798369379097

ISBN13 Softcover: 9798369379103

EISBN13: 9798369379110

DOI: 10.4018/979-8-3693-7909-7

Description:

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.

AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence (AI)
Automation
Chatbots
Customer Engagement
Customer Experience
Human Collaboration
Industry 4.0
Industry 5.0
Influencer Marketing
Machine Learning
Operational Efficiency
Service Delivery Systems
Service Marketing
Tourism

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Vipin Nadda is working as Senior Lecturer and Programme Manager with University of Sunderland in London. They have more than twenty years of experience in education, Industry and research and besides PhD in tourism, published ten books, more than 10 research articles, scores of book Chapters, attended and presented papers in various international conferences. As an experienced academician, They have been Lecturing/teaching a variety of subjects ranging from, Strategic tourism development, Destination branding, global tourism, sustainable tourism development, hospitality management studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International business environment, Applied Research Methods; supervising MBA, MSc, and PhD Dissertation projects, exam board member, external examiner and assessor in UK as well as overseas for last many years.

Pankaj Tyagi is a academician, accomplished researcher, and experienced consultant, presently serving as Professor at Chandigarh University, Mohali, India. He is an alumnus of Hemwati Nandan Bahuguna Garhwal University (a Central University) and Kurukshetra University. He holds a Master’s degree in Tourism and Management, an M.Phil. in Tourism, and a Doctorate (Ph.D.) in Tourism, reflecting a strong and sustained commitment to academic excellence in the field. With over 22 years of professional experience, Dr. Tyagi has made significant contributions across the domains of industry engagement, higher education, professional training, and consultancy. His areas of specialization include destination management, travel processes, sustainable and regenerative tourism, and emerging disruptive technologies. He has consistently focused on advancing innovative and responsible approaches to tourism development, aligned with global priorities in sustainability and digital transformation. Dr. Tyagi has an extensive record of scholarly publication. He has authored or edited 30 academic books and published more than 100 research papers in reputed international journals spanning the fields of tourism, management, technology, and sustainability. His work is recognized for its academic rigour, practical relevance, and interdisciplinary perspective. In addition to his academic writing, Dr. Tyagi serves as a reviewer for several esteemed international journals. Through this role, he actively contributes to maintaining and enhancing scholarly standards across his fields of expertise. His ongoing academic, research, and consultancy efforts continue to shape the discourse around sustainable tourism practices and the integration of advanced technologies in the tourism and hospitality sectors.

Amrik Singh is working as Professor in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He obtained his Ph.D. degree in Hotel Management from Kurukshetra University, Kurukshetra. He started his academic career at Lovely Professional University, Punjab, India in the year 2007. He has published more than 65 research papers in UGC and peer-reviewed and Scopus/Web of Science) journals. He has published 12 patents and 01 patent has been granted in the inter-disciplinary domain. Dr. Amrik Singh participated and acted as a resource person in various national and international conferences, seminars, research workshops, and industry talks. His area of research interest is accommodation management, ergonomics, green practices, human resource management in hospitality, waste management, AR VR in hospitality, etc. He is currently guiding 8Ph.D. scholars and 5 Ph.D. scholars have been awarded Ph.D.

Vipin Singh is a distinguished expert in the field of Tourism and Hospitality Management, known for his in-depth knowledge and extensive experience.r. With over a decade of diversified experience, Dr. Vipin Singh has made significant contributions both in the hotel industry and academia. His expertise spans a wide range of areas, making him a valuable asset in the field. In his illustrious career, Dr. Vipin Singh has had the privilege of working with renowned establishments like Taj Hotel and Domino's Pizza. During his time in the hotel industry, he has successfully managed operations, ensuring the seamless functioning of the establishments under his care. His hands-on approach and leadership skills have proven instrumental in enhancing efficiency and guest satisfaction.

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