Management and Marketing for Improved Retail Competitiveness and Performance

José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal), Inês Veiga Pereira (Accounting and Business School, Polytechnic of Porto, Portugal), and Paulo Botelho Pires (Centre for Organizational and Social Studies, Polytechnic of Porto, Portugal)

Indexed In: SCOPUS

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781668485743

ISBN13 Softcover: 9781668485750

EISBN13: 9781668485767

DOI: 10.4018/978-1-6684-8574-3

Description:

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale.

Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Advertising
Client Loyalty
Commercialization
Merchandising
Point of Sale
Retail Trends
Sales Promotion
Stock
Sustainability
Team Management

Search this Book:

Reset

Indexing

Reviews

This chapter, "Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions," targets the SDG goals of the United Nations and emanates Potential Future Research Directions in Sustainable Marketing and Retailing Research. The chapter concludes that sustainability in retailing depends upon the retailer's contribution through empowering sustainable consumption, such as through choice editing strategy (eliminating the option of buying products with a poor environmental or social record), implementing CSR, and promoting slow fashion culture. To the best of our knowledge, the published work is the first attempt to unearth the literature on 'Sustainable Marketing' and 'Retailing' together.

– Vaibhav Sharma, O.P Jindal Global University

José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.

Inês Veiga Pereira has a degree in Management and a Master's in Business Sciences from the Faculty of Economics of Porto and a PhD from the University of Vigo, having developed a dissertation that focuses on Public Relations in non-profit organizations. She is a lecturer at ISCAP, from Polytechnic of Porto, where she is Director of the Postgraduate Course in Management and Direction of Health Units and Director of the bachelor’s degree in business communication. She was part of the internal evaluation committees for the degree in Marketing and the master’s in digital marketing. She developed from scratch the CTESP in Commercial Management at the Point of Sale, a course that she has directed since its creation until August 2022.

Paulo Alexandre Botelho Rodrigues Pires received his PhD in Management from Portucalense University, also holds a master’s in marketing and a Computer Systems Engineering degree from University of Minho. He has been a university professor since 2001 and has taught at several universities with emphasis on the University of Porto and Porto Business School.

All IGI Global Scientific Publishing content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in the IGI Global Scientific Publishing InfoSci® platform.

We are committed to continually improving our platform to meet WCAG standards. We have used automated scans as well as manual review to identify and resolve compatibility issues. Our goal is to ensure all of our content is easily accessible to all users.

Current Accessibility Implementations
Screen reader compatible web pages with properly labeled elements.
Text alternatives for non-text content so it can be changed into large print, braille, speech, symbols, or simpler language.
User interface can be navigated using only a keyboard - no keyboard traps.
Consistent navigation on all web pages.
Meaningful section heading are used to organize content in a logical manner.
Logical focus order of elements on each web page.
No web pages contain any flashing, or design elements that are known to cause seizures or physical reactions.
Text has high contrast, with a contrast ratio of at least 4.5:1.
Responsive design, with text that can be resized without loss of content or functionality.

Learn More

Related Books