Maximize Business Profits Through E-Partnerships: 9781591407881: Business & Management Books

Publication Status: E-Book and Print Version Available for Purchase

ISBN13: 9781591407881

EISBN13: 9781591406334

DOI: 10.4018/978-1-59140-788-1

Description:

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

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In her book, Maximise Business Profits through E-Partnerships, Fang Zhao highlights the opportunities and importance of e-partnerships for business profits. The roles of IT and the Internet in enhancing global partnerships and networks have been explicated with networked and organisational relationships, technology convergence and improved business efficiencies. The first chapter defines e-partnerships and highlights its differences from traditional partnerships, e-collaboration and collaborative commerce. The book is a summary of issues for e-partnerships. The chapters included in the book are well structured and presented with issues and questions for discussion, as well as an extensive list of references. The book is easy to understand and will be of interest to practitioners and students.

– Mohini Singh, RMIT University, Australia

Dr. Fang Zhao is currently a lecturer at School of Management, Business Faculty, RMIT University, Melbourne, Australia. She is also Senior Supervisor of Doctor of Business Administration (DBA) & MBA. She has published internationally over 30 refereed research works mostly in the areas of innovation and entrepreneurship; e-business management; performance measurement; and higher education management. She was a Post-Doctoral Research Fellow at RMIT after graduating from University of Western Sydney with a doctoral degree.

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