In today's modern business world, biases still stands as a strong influence in the field of tourism and its impact on sustainability. To combat this issue, brands need to be aware of the influence marketing can have on consumer attitudes and perspectives and the ways they relate to sustainable development efforts. The book,
Destination Branding and Bias in Ecotourism (ISBN: 9798369367001) emerges as a valuable resource for business owners, marketers, tourism professionals, and more. As the leader of this publication, editor Dr. Muhammad Abrar provides valuable insights on this publication, delving into his professional background and explaining the mission behind his title. Read below to learn more about Dr. Abrar.
Dr. Muhammad Abrar Answers Our Questions
What in your professional background gives you the knowledge needed to lead this publication?
Dr. Muhammad Abrar: My professional experience as a professor of marketing, my close eye on ecotourism related publications, book editing, and my research provides me solid academic and practical exposure to lead this project. Further, I have extensive experience in research (in terms of review and publications) especially in sustainable business projection. Moreover, my co-editors, Dr. Muhammad Asim Nawaz, a PhD graduate from a Qs-100 listed university, and Dr. Faiqa Kiran are well known experts in ecotourism related research. They bring in complementary strengths to the project. Our teamwork and collective expertise ensures academic and managerial robustness for this book.
What inspired you to write your book?
Dr. Muhammad Abrar: The focus is on the growing need for comprehensive research and practical insights on this sector. The concept of ecotourism is a growing idea with global acceptability, this project can fill the gaps in literature existing between ecotourism and sustainable marketing.
What is your mission for the title?
Dr. Muhammad Abrar: The mission is to integrate the marketing strategies with ecotourism practices. This project core objective is to provide academic insight along with the practical solutions to the practitioners.
How is your research going to impact your field of research and how does it relate to current trends and social matters?
Dr. Muhammad Abrar: This book aims to make a fresh contribution to sustainable marketing practices. Concerns about the tourism impact on the environment are growing around the globe. This book is a good response for this growing concern.