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Marketing (38)
Feb 20, 2025
Are Influencers the Future of Advertising?
Is influencer marketing the new normal for brand advertising?
IGI Global Scientific Publishing
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Feb 10, 2025
Sustainable Luxury Marketing
Prof. Nirbhay Rana provides his insights on the concept of Luxury Marketing in the global marketplace.
Nirbhay Rana
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Feb 7, 2025
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Jan 31, 2025
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Jan 24, 2025
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Dec 20, 2024
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Dec 6, 2024
A Game Changer for Businesses
As technology and artificial intelligence (AI) continue to shape today's business world, understanding its benefits to service marketing is crucial. In light of these innovations, Integrating AI-Driven Technologies Into Service Marketing (2 Volumes) (ISBN:9798369371220) emerges as an informative guide, highlighting the significance of the intersection of these two fields.
Kumkum Singh
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Nov 29, 2024
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Oct 16, 2024
The Power of Neuromarketing in Competitive Business Markets
How can businesses set themselves apart from other companies in today's competitive markets? One way to do so is the practice of neuromarketing, to help create a better understanding of consumer behavior.
Raveena Gupta
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Oct 3, 2024
Your Personal Information is Being SOLD
How much is your data worth to large companies? This article explores how companies trade consumer data with national corporations to support their marketing strategies. With personal information available online like never before, businesses now have extensive access to consumer data, such as gender, age, income, and more. Navigating this access requires careful legal and ethical consideration.
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